Not all gifts come wrapped.
Christmas is made of lights, set tables, and traditions. But above all, it is made of gestures that warm the heart.
From this idea comes “Not all gifts come wrapped”, Pomì’s global Christmas campaign, created by Caffeina for the Casalasco Group.
A story that invites us to slow down and rediscover the true spirit of the holidays: time dedicated to others, care, and togetherness. Values that Pomì brings into the kitchen every day through its products, made with 100% Italian tomatoes, and that become the starting point for creating dishes that bring people together.
The campaign lives on Pomì’s global social profiles and on Pomìto channels in Germany and Austria, featuring a 45’’ main video supported by a mix of static and video formats. In Italy, the campaign also includes a 15’’ placement on YouTube Connected TV and Netflix. On air until December 31, available at this link.
Because at Christmas, the most beautiful gifts are the ones made with the heart.
