News and Events
THE ITALY-AMERICA CHAMBER OF COMMERCE, SAINT JOSEPH’S UNIVERSITY AND POMÌ JOIN FORCES
The Italy-America Chamber of Commerce, Saint Joseph’s University and Pomì Join Forces to Develop New Strategies for the American Market.
The Italy-America Chamber of Commerce (IACC), institutional partner Saint Joseph’s University (SJU) and IACC member Pomì are pleased to announce the launch of a new strategic partnership aimed at helping Italian food and beverage companies to develop new marketing and branding strategies for the American market. Using newly launched product lines from Italy’s iconic Pomì brand as a real-time case study, students at Saint Joseph’s University’s Academy of Food Marketing will work with executives from Pomì to learn what drives consumers and develop a strategic omni-channel marketing plan for the company’s newest product lines.
The IACC and SJU are not new to collaborative endeavors; the two institutions have been working closely together since 2018, sharing knowledge and expertise in the field of food marketing, promoting best practices and innovation, and supporting the career growth and development of professionals engaged in this industry. Over the years, the IACC and SJU have partnered on a number of successful initiatives and events to support Italian food and beverages companies on the U.S. market, including their annual International Specialty Food Summit, now in its fourth edition, and their more recent alliance with the Emilia Romagna region, aimed at helping companies from the region develop a strategic approach to U.S. market entry by providing in-depth industry analysis and market research.
“The IACC’s mission is about making connections and creating synergies that benefit our members and partners,” said IACC Executive Director Federico Tozzi. “This latest initiative brings together students at SJU’s Academy of Food Marketing with Pomì, a longstanding member of the IACC and one of Italy’s most recognizable brands. We are excited to launch this new partnership, which supports the professional development of SJU’s food marketing students while simultaneously furthering two of the IACC’s main objectives—supporting our members in their business objectives and educating American consumers about high-quality, authentic Italian ingredients.”
Beginning this fall, SJU food marketing students will conduct a semester-long market research project that focuses on identifying and implementing innovative approaches for launching Pomi’s newest product lines in the U.S. Students will gain practical, first-hand experience in the food and beverage market as they work alongside executives from Pomì and Department of Food Marketing professors, all of whom are also seasoned food and beverage industry professionals.
Pomì CEO and IACC Board member Cristiano Villani was on hand for the project’s recent launch as the fall semester got underway at SJU’s Philadelphia, PA campus. “I would like to thank the students and faculty members who are investing their time, know-how and energy in this unique project,” said Villani. “The U.S. market is critically important to Pomì, and we are committed to developing an even deeper understanding of American consumers because they have an understanding of and deep appreciation for Pomì’s guiding principles: respect for nature, exceptional quality, responsible production methods and sustainability. We are excited to work with SJU’s food marketing students and hear their creative ideas for sharing the Pomì brand with future generations.”
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