The voice of farmers, thoughts and contribu4ons from those who have been growing tomatoes with passion for years.
Giving voice to the farmers!
The 30-year myth
Born in response to new demands for a lifestyle whose pace was more and more frantic and compelling, Pomì provides the answer to the need for convenience, being innovative even in the pack: the first in a carton.
The arrival of Pomì changes habits acquired at home for generations, dramatically reducing preparation time and revolutionizing roles in the kitchen.
Modern, functional, new, tasty, healthy and genuine
The innovative image of the product is launched and expressed by an extremely effective slogan, able to become itself a myth. O così. O Pomì.
The rhyming is the brilliant intuition of Pirella & Göttsche agency, which has the task of launching Pomì in 1984. The choice is quickly a winning one: memorable, concise, strong, immediate, O così. O Pomì.
A slogan that marked an era
With the help of commercial TV, that boomed in those years, the slogan became part of everyday language: Drive In fans, the cult tv-show of the ’80s from Fininvest, no doubt remember the hit, repeated at each show, by the comedians of the program.
The slogan has become an icon
That’s how the strength of Pomì transcends that of his slogans, passes national borders and conquers, as a true star, a prominent place as a “performer” in films, comedies and moments of public life over the past three decades. In 1987 we find it in the film Wall Street by Oliver Stone, next to a beautiful Daryl Hannah. In the 90s, here it is a regular guest of Friends, the cult sitcom that launched Jennifer Aniston.
Pomì is the reality of the facts without fiction and without additions.
Pomì‘s brand strength lies in its significant presence in the contemporary collective image for almost three decades, still very vivid and definite in its value of quality and naturalness. To this day it’s still a widely used expression, from everyday people to celebrities. O così. O Pomì. is, since the 80′s, synonymous with strength, clarity, transparency, openness and honesty.
Our advertising campaigns
Home sweet home: Pomì is 100% Italian and it is part of the Tomato “Consorzio Casalasco”, the first supply chain in Italy for the cul4va4on and processing of tomato-related products, with 370 member farms and 7,000 hectares of cul4vated fields throughout the Po Valley between the Cremona, Parma, Piacenza and Mantova provinces. Pomì Trace. Follow the traceability!
An important aspect of wellness is the Care for the environment: reducing the environmental impact of agricultural crops, of processing, storage and packaging inspires innovative solutions that have earned awards and certifications.
We carefully optimize irrigation systems saving up to 20% of water each year compared to normal crops, we develop a careful management of pesticides and integrated pest management discipline in respect of biodiversity.
We save energy in every step of the process and contain of the emissions of CO2, so that Pomì is the first Italian food product to have earned the label of Legambiente for the Climate. It is the first label in Italy to communicate the amount of greenhouse gases generated by a product during one or more stages of its life cycle. We have sound management of waste, we work to high standards of quality and safety, both for the environment and the workforce.
Even the trees thank Pomì! In the carton version, we only choose the packages FSC (Forest Stewardship Council) certified which identifies paper from renewable forests, properly and responsibly managed according to strict environmental, social and economic standards.
Pomì is not just a brand or company image, Pomì is a repository of stories and people, the families of producers that every day, through the cooperatives they belong to, undertake to obtain high-quality tomatoes.
Pomì is correct, it doesn’t lie, it speaks in a direct manner.
Pomì believes in transparency of process and product. Through Pomì products you can read the history of the tomato and the territory it is born and processed in. To Pomì transparency is not just glass.
Pomì is what you see, adding nothing to the simple tomato.
Pomì, fully respects the basic criteria of sustainable agriculture: protection of the environment, its resources and eco-systems. Pomì springs from the earth and knows that respecting it is vital to maintain its quality and its future.
Pomì is current and modern without sacrificing tradition. Always at the forefront in the manufacturing and packaging of the product.
Pomì is a guaranteed product because the entire chain of processing is checked and certified by the individual elements in each step of the production chain.
Pomì is just tomato. Tomatoes are good. There’s nothing more to add.salsa di pomodoro.
Pomì operates in full compliance of work ethic and therefore it is very careful both to absolute regularity of all those operating within its supply chain and to the enhancement of its human resources.
Consorzio Casalasco del Pomodoro:
The first food company to achieve the
SOCIAL FOOTPRINT certification.