DISCOVERING THE ORIGINS OF POMÌ TOMATOES A STORY OF CONSTANT INNOVATION

The story of Pomì is grounded in an unwavering desire to constantly renew a product of intrinsic quality: the tomato.

A story of innovation which first began with cardboard packaging for a tomato of unprecedented consistency. This is the first original intuition of Pomì: a fresh tomato, transformed into a concentrated juice, thanks to innovative Cold Break treatment, distributed in brand new packaging. 

A veritable revolution, compared to tomato products packaged in glass bottles or tins. The fate of its success was sealed by an essential and direct slogan - O così. O Pomì - perfect for celebrating the simple yet innovative spirit of Pomì.

The innovative Pomì process is inspired by a great interest in the requirements of different consumers, resulting in the creation of numerous tomato varieties: from a high lycopene tomato, with particular focus on health aspects, right up to the creation of a fully organic range.

This forward-thinking ethos never shuns its origins: the earth and the fields which tomatoes come from. In the words of Costantino Vaia, General Manager of Consorzio Casalasco del Pomodoro: "Our equity, our source of income is the earth itself, so we need to treat it well. The earth is also where we live, where our families live, so if we treat it well, then we also live better in that environment.".

These are the very values of quality, ethical and environmental sustainability which have enabled Pomì to become a reference point of made in Italy on major international markets, earning its very own place on the podium excellence for which Italy is renowned throughout the world.

Therefore, starting from the earth and firmly focused on the future, today Pomì still has a story to tell, an important one which speaks of its history, its production chain and all the work that goes into it, of its new quality paths it is dedicated to following and developing in the future.