Pomė was created in the early-80s to bear relevant product innovation in cooking, by launching the first ready-to-use tomato sauce: as good as homemade, quick and easy to use for everyone.
Pomė: from product to icon
The 30-year myth
Born in response to new demands for a lifestyle whose pace was more and more frantic and compelling, Pomì provides the answer to the need for convenience, being innovative even in the pack: the first in a carton. The arrival of Pomì changes habits acquired at home for generations, dramatically reducing preparation time and revolutionizing roles in the kitchen.
Modern, functional, new, tasty, healthy and genuine
The innovative image of the product is launched and expressed by an extremely effective slogan, able to become itself a myth. O cosė. O Pomì. The rhyming is the brilliant intuition of Pirella & Göttsche agency, which has the task of launching Pomė in 1984. The choice is quickly a winning one: memorable, concise, strong, immediate, O cosė. O Pomì.
A slogan that marked an era
With the help of commercial TV, that boomed in those years, the slogan became part of everyday language: Drive In fans, the cult
tv-show of the '80s from Fininvest, no doubt remember the hit, repeated at each show, by the comedians of the program.
The slogan has become an icon
That's how the strength of Pomì transcends that of his slogans, passes national borders and conquers, as a true star, a prominent place as a "performer" in films, comedies and moments of public life over the past three decades. In 1987 we find it in the film Wall Street by Oliver Stone, next to a beautiful Daryl Hannah. In the 90s, here it is a regular guest of Friends, the cult sitcom that launched Jennifer Aniston. Pomì's brand strength lies in its significant presence in the contemporary collective image for almost three decades, still very vivid and definite in its value of quality and naturalness. To this day it's still a widely used expression, from everyday people to celebrities. O cosė. O Pomì. is, since the 80's, synonymous with strength, clarity, transparency, openness and honesty.
Pomì is the reality of the facts without fiction and without additions.
